John Moore of Brand Autopsy has posted a series of interesting queries about the value of certain brands/companies. He calls it his Would You Care series.
Basically, would you care if 'Company X' vanished? His latest post is about Chili's.
Does Chili’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Chili’s treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Chili’s forge such unfailing emotional connections with its customers that they would fail to find another restaurant that could forge just as strong an emotional bond?He asks the same about Gateway and Eddie Bauer. It's a different way of measuring the value and quality of a company and gets me thinking. I really wouldn't care if Chili's vanished, but there are some restaurants that I don't want to see go away.What say you?
Think about your own organization, would people really care if it vanished? Are you providing such a unique and personable service that people would miss it?
Visitor Comments
I would be very sad to lose any one of my favorite companies: Amazon.com, FedEx, Garmin, The Weather Channel, Fox News Channel, Craftsman Tools, Coca Cola, Cracker Barrel Restaurant, Southwest Airlines, the Broadmoor Hotel and Resort in Colorado Springs, and Publix Super Markets.
Posted by: Chris Gent | March 19, 2007 10:28 PM
You know, the more I think about metrics, the more I like these very simple ones. The Ultimate Question book is filled with my notes basically saying "Yeah!"
I was actually thinking about this a few weeks ago about movie theaters. I'm a huge movie buff, and am very particular about my seating in theater. I like stadium seating, I like the lower levels, and I like to see at basically eye level with the middle of the screen. I judge quality of theater on the seating. Yet, no theater chain really owns that. Movies are all about stories and personality, yet no theater chain (smaller, individually owned, sure) seems to have any sort of personality.
Brands: Amazon, LEGO, Flickr, Apple, Nike, Barnes and Noble, Wired, Nikon just to name of a few of my favs.
Sony? As an ex-Sony whore, I'd encourage their death. It's already been slow and painful enough.
Posted by: Jake McKee | March 23, 2007 11:27 AM