The topic of sending bad pitches to bloggers is not new. There is a blog about it and even and handy-dandy button for it. However, Steven Noble brings up something I never thought of. If you're 'working' the blogs then you are probably monitoring and pitching them. This might cause an interesting situation:
That's right. You're own bad pitch will appear in the social media monitoring report that you will have to prepare for and deliver to your client. And then you have to explain it. Ouch.Want to pitch bloggers? Refer to my rule: Send Something of Interest to Somebody You Know.
Visitor Comments
I think there is more to it than just send relevant information. You must treat bloggers as a specific audience.
Vendors need to realise that they need to treat every group in their own specific way. It took years to educate companies that they shouldn’t lump analysts into the same bucket as the press - and now it appears that we are back to square one again but this time with bloggers.
SAP are doing a great job and are a best practice example of how it should be done. Have explained more in my post
http://technobabble2dot0.wordpress.com/2007/04/19/blogger-relations-what-makes-a-vendor-successful/
Posted by: Jonny Bentwood | April 20, 2007 5:43 AM