hyku | blog - Forrester Marketing Forum 2007 - Quote of the Day - by business blog and social media consultant Josh Hallett

Forrester Marketing Forum 2007 - Quote of the Day

+ Posted by Josh Hallett on 04.11.07 // 12:08 PM

Comments 0

During the Q&A of her session, Sylvia Reynolds from Wells Fargo said (paraphrasing):

For years everybody was searching for the online customer. There are no online customers. Customers are real people.

If you remember Shel Israel had a similar comment about 'virtual friends'.

Filed in: Conferences, Forrester Marketing Forum 07, Marketing

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