I think I've said this before :-) When you launch a corporate blog make sure you own your domain and the long-term control of your content.
Shel points out that Kryptonite is blogging. Great, but they're using Blogger and a URL they don't control: http://unbreakable-bonds.blogspot.com/
Spend a little bit of time and money to use/configure a service that allows you to have your own domain name. How about blog.kryptonitelocks.com? Or if you want to stick with the 'unbreakable' theme the domain unbreakablebonds.com is available (as of this post).
Visitor Comments
Hey Josh - thanks for noticing our new little blog. We are happy to be in the blogosphere with you. We know we have a lot to learn and appreciate your comment. I'm forwarding it along to some folks here, internally. Thanks!
Posted by: Donna Tocci | April 12, 2007 3:11 PM
Hey Josh,
This is clearly great advice...I wonder if they don't understand why they should own their own domain?
Anyway good stuff....also enjoyed your coverage of the Forrester Forum.
Posted by: Brendan | April 12, 2007 6:29 PM