WOMMA always has fun lunchtime activities. Last year at the DC event we had the exciting Rock-Paper-Scissors tournament. WOMBAT 07 was no exception. John Moore from Brand Autopsy provided five scenarios for the tables. Each table was tasked with reviewing their individual case studies and then present their findings.

The scenarios: Negative WOM, Selling WOM, WOM & Disclosure, WOM vs CGM and WOM & Boring Products.

For the next 30 minutes each table worked amongst themselves to figure out what to do.