We launched a new site/blog today for SeaWorld San Antonio and the Journey to Atlantis thrill ride. The site is half traditional content / half-blog built on WordPress and incorporates a number of social media elements. The videos are from Veoh and YouTube while the photos are from Flickr.
We're encouraging folks to 'Share their Stuff' and upload photos and videos from their ride experiences once the ride launches on May 12, 2007. Fan content will be highlighted on the blog in the coming weeks.
Kami Huyse is the lead on the project and has been working with the SeaWorld San Antonio gang on strategy and content. Kami is also building a blogger relations program to reach out to the numerous coaster/thrill ride blogs.
Kami contacted me a few weeks ago to help build the site. Total development time from start to finish was a little over two weeks.
The design was done by Jeremy Lazanowski from LazCreative and the gang from cnp_studio (Pete, Nick & Mike) assisted with some of the WordPress modifications.
