A Journalist's Personal Brand - Does Whitney Matheson Need USAToday?

+ Posted by Josh Hallett on 06.15.07 // 09:36 AM

Last week I was conducting a training session for a group of journalists from across the U.S. During the course of the session we talked about how blogs allow journalists to create their own brand and build loyalty among their readership.

One of the blogs we looked at as an example was Pop Candy by Whitney Matheson from USAToday. Whitney's blog is a great mixture of her personality and reporting.

I threw the question out there to the audience, "Do you think that Whitney needs USAToday anymore?" Most of the journalists in the audience didn't think so.

What do you think?

Visitor Comments

nope. she doesn't need them. A few things. I love her blog - it appeals to a big cross-section. I was turned on to her by of all people my older sister. I've since turned on a few friends.

And...if she went solo, she could go full feeds, too! ;)

Her brand does not need them to draw traffic and conversation. But she needs SOMEONE to sign checks. Does she want to strike out and make that happen on her own? She should talk to Foremski.

I suspect we'll see more of this however. A semi-related example is B2.0's online editor defecting to Valleywag.

http://blogs.business2.com/business2blog/2007/06/another_busines.html

Here's another question, a reporter blog breaks news that a reporter is leaving a mainstream media outlet for a blog. How much of that do we see reflected in Media Map database and how quickly?

If the folks at CISION want to stay relevant, they're going to need to pay attention to the granular level of detail we can find on reporters through social media. A search of blogs, twitter, flickr, youtube and social networks like facebook and linkedin will yield more personal information on a reporter than you ever see on MediaMap.

http://badpitch.blogspot.com/2007/06/it-takes-more-than-media-map.html

Turned the above comment into a post and, appropriately enough, used a Hyku pic to illustrate.

Thanks!

http://badpitch.blogspot.com/2007/06/it-takes-more-than-media-map.html

Turned the above comment into a post and, appropriately enough, used a Hyku pic to illustrate.

Thanks!

Post Your Comment






Blog Search
About Josh Hallett
Recent Blog Posts
Going Back to Film: Nikon F4
posted on: Oct 31, 2008 at 09:59 AM

Does Design Matter?
posted on: Oct 31, 2008 at 09:29 AM

Greetings from Times Square
posted on: Oct 5, 2008 at 02:33 PM

BlogOrlando 3 Thoughts....
posted on: Sep 30, 2008 at 09:14 PM

BlogOrlando Pre-Thoughts, Thoughts
posted on: Sep 29, 2008 at 11:30 AM

1 Million Flickr Views
posted on: Sep 29, 2008 at 11:26 AM

Oracle Listens - But Who Owns the Idea?
posted on: Sep 22, 2008 at 04:24 PM

Heading to UGA Connect 2008
posted on: Sep 16, 2008 at 08:56 AM

Syndicate
Subscribe via E-mail
Where I Work

Blogs I Read
Photos
www.flickr.com
Location