Paris? Where? ... For OrlandoSentinel.com visitors today, it would be, "hey look, it's Tiger's baby!" Photos of the Woods' baby (as well the story of the death of pro wrestler Chris Benoit) are getting much more attention that poor little rich Paris and her photos. JC

Genius strategy, Josh. I've got to tuck that one in my PR toolkit.

The media frenzy was amazing this morning... but predictable. After Paris left the jail she was chased by photographers in the air and on the street.

I wouldn't be surprised to hear on today's Entertainment Tonight that the outfit she wore as she departed the jail was the work of some famous fashion designer. Think of the exposure!

Mr. Hallett,

You're right on. It seems the media loves controversy, celebrity, etc. The challenge as a corporation is determining what the media will want to grab onto and publicize.

It seems that Apple has harnessed this idea well as we recently saw with the release of iPhone. Why do you think they gave $12 million worth of iPhones to all their employees? They knew that they would probably get several million $ more in publicity as a result. I mentioned the news to someone I know who lives in a small, isolated city and they knew all about it. Amazing!

If anyone has any PR ideas for us, we'd appreciate it. We're currently trying to get http://www.lumensflashlights.com to the forefront of prospective customers' minds, and would like something that will create a stir and grab the attention of our target market (well-to-do males who are intrigued by high-tech gadgets).

Thanks in advance for any of your ideas!

Justin