Quite the title....World of Coke and Pierced Nipples...what do they have in common? Quite a bit actually.

While on a pseudo-vacation last week the family went to the new World of Coke in Atlanta. The opening movie presentation titled, 'Inside the Happiness Factory - a Documentary' is difficult to describe. Is it lame OR stupid?

Earlier this year Peter Merholz visited the new World of Coke and wrote up his thoughts. When talking about the movie Peter said:

The first is a film that *all* attendees much walk, a 7-minute (though it felt like 15) “documentary” of what happens when you put a coin in a Coke vending machine. It cops the style that Nick Park created for his Creature Comforts short (and which has been used by Chevron in their teevee ads) — interviews with various folks about what it’s like for them to do what they do. The Happiness Factory is hackneyed and not particularly inventive, and it was interesting to see just how little the audience reacted to the “spectacle” and the “jokes.” ....

...They felt *very much* like the products of committee, where any truly interesting idea was filtered out as it passed through too many hands, until all that was left was bland, inoffensive, rah-rah with no charm nor personality whatsoever.

During the movie one of the characters is interviewed. He's a big slug looking thing that is suspended from a few helicopters. If you look on his underbelly he has a series of nipples and they're all pierced. You can click on the image to get a larger version.

Of course the question is, did the 'committee' that Peter thinks developed the film see these? Or are we dealing with a Little Mermaid penis castle or a Jessica Rabbit flash?

Here is a photoset of only the 'Inside the Happiness Factory' movie. Here is the complete World of Coke photoset from my visit.