All professions mature and a level of specialization occurs. In some case you're almost forced to choose a path.
With my consulting I've been involved with a number of 'specialized' fields. I've done work with newspapers, corporations, PR firms, ad agencies and CVBs (think tourism). I enjoy working with all of them and the variety definitely allows me to see how social media is impacting a number of industries in unique ways. It also provided a perspective of the landscape that is unique. Similar to how an analyst can look over a number of businesses in the same space. People I know are already drifting towards specialization, it might be legal, medical, non-profit, etc.
I think I need to focus on a few select types of work to improve myself, the question is which direction? Changes are coming and I'm looking forward to it.
Visitor Comments
If you abandon your work with PR firms, there will be a collective wail rising up from St. Louis, Portland and Charlottesville as Standing Partnership-ers sob over our keyboards.
Seriously, the PR industry needs a great deal of guidance with social media right now. Some firms are riding the learning curve like a Ferrari, but let's be honest - there also are more than a few Gremlins sputtering down the track. There's a lot of talk about social media in the PR world, but not a lot of firms are turning the talk into success for their clients. Collectively, we need to be pushed into action.
Don't make us beg - PR people can be pretty dramatic - before you know it, we'll be acting out the climactic scene from "Shane" - come back, Josh, come back! :-P
Posted by: Mistie | August 29, 2007 5:43 PM
You're always ahead of the game when you:
- chart your own path
- invest in others
You're two for two.
Posted by: Ike | August 30, 2007 5:00 PM