Green is the new black, or at least the new way to get press. In my area, politicians are all jumping on the 'green' bandwagon. They're announcing 'green' summits and panels to study this new concept :-)
To take advantage of all the hype surrounding buzzwords I'm going to launch a new program, here's the pitch:
Buzzcorp is launching a one-of-a-kind green, Web 2.0-based campaign to feature consumer generated videos uploaded to their blog via YouTube and Facebook which will be judged via Twitter and Digg by MySpace users from around the globe using OLPCs provided to third world countries which are powered by ethanol and recycled carpet fibers. Supplemental judging will be completed by SMS via iPhone by Halo 3 players using SecondLife to organize an unconference about DRM in iTunes. Celebrity judges will be Britney Spears, OJ Simpson, Mahmoud Ahmadinejad and Barry Bonds. The winner will receive a new Toyota Prius and be adopted by Angelina Jolie.
The natural evolution of this would be to look at Yahoo's top searches each day and then write a press release using all those words. Here are today's top searches:
Now, go write a pitch that uses all of them. I'm interested in seeing how you can connect Marcel Marceau, Mahmoud Ahmadinejad and the UAW.
Visitor Comments
No company wants to see their customers walk out the door like UAW employees at GM. Rather than playing a poor Marcel Marceau pantomime of customer-centricity, marketing leaders need to understand and embrace social computing. But the key is to be honest and authentic, otherwise risk having your Facebook group heckled like a Mahmoud Ahmadinejad speech. To learn how to succeed, you need to attend [insert web 2.0 conference here].
Posted by: Peter Kim | September 25, 2007 9:16 AM
So funny!
A quick search of my inbox reveals nearly 100 e-mails with the words "Web 2.0" in them. Most of them are pitches from tech companies.
Posted by: Etan Horowitz | September 25, 2007 4:13 PM