Why Even Run the Ad?

+ Posted by Josh Hallett on 12.11.07 // 09:34 AM

Shown below is an online ad that Comcast is running on the Atlanta Journal Constituion web site. The ad is an animated gif. The panel on the left is the initial frame, the panel on the right is the final frame. Notice anything about that final frame? Of course it's impossible-to-read legal terms. If you need that many 'terms' to clarify your ad, then why even run it in the first place?

Comcast Ad on AJC.com with Terms

I also find it funny that the telephone number for a major corporation that provides internet access starts with 404.

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Visitor Comments

Until you pointed it out, I've been missing the implications of having an area code that starts with 404. That's amusing, doubly so for the Comcast phone number.

Only a real nerd would notice the 404, Josh :-)

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