Mike's supposed to be on vacation, but I think he's doing one of those Bill Gate's-type retreats, i.e. spending some time away to get smarter :-)

During his vacation he posted this entry with two tips about 'corporate engagement' online. It's about finding purpose and relevance in what you do online.

As Mike points out, not every conversation is relevant. Think of the retail world, do you need to have your product in every single store? After all, there are probably plenty of places where your product is not a good fit.