June 2005
Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.
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The Tour de France is only a few days away. It sort of crept up on me this year. One of those, "oh man the Tour starts next week." I try to catch the live coverage every day. That means scheduling life around the Tour. If I am travelling or staying in a hotel I need to know if they get OLN ahead of time.
The TDF Blog, the Paceline and CyclingNews will become daily reading (often repeated stops). CyclingNews' live coverage page becomes the homepage on my Blackberry browser.
Frank Steele sends word that Sirius will be doing a daily podcast from le Tour. Frank also linked to this graphic this morning.
It was an insert in the The Oregonian newspaper in Portland, OR. The graphic was designed by Mark Friesen. You can get the full details here.
I don't plan on 'blogging' the Tour unless there is something I really need to say. Once things get going I will put up some links to the other sites/blogs I have been reading.
It's caused by the Streptococcus bacteria, so 'strep' or 'strept' are both shortened versions of the name. Either way, it's what I have again (second time this year). Antibiotics to the rescue.
I have posted some more screenshots on Flickr for those who do not have iTunes.
A few more thoughts on the new version of iTunes:
- The main Podcasts screen is very commercial (Disney, ABC News, Queer Eye, existing Talk Radio shows, etc.) with very few links to independent podcasts. I assume that this will change as more people add their podcasts to the iTunes listings.
- There is a 'Publish Podcasts' link that allows you to enter the URL of a podcast feed. In order to publish a podcast you need to sign in with an account. I am not sure if you can just enter any podcast URL, or if they will verify that it is yours.
- There is a 'Report a Concern' link on the main title screen for each podcast (both commercial and independent). The link takes you to a form which says:
Report a Concern
Please select the reason for your concern with the podcast (Podcast Title) form the drop down list below.
This Podcast: (drop-down choices are)
- contains offensive material
- violates a copyright I own
- is not able to be played
- is not able to be downloaded
- is not marked 'Explicit' and should be
- is represented in the incorrect category
- is represented in the incorrect language
- is mine and I would like it removed from the Music Store
Email Address:
Comments:
That last item may answer my question about, "Could I submit somebody else's podcast."
- iPod integration is standard stuff, just like your music and other podcasts via iPodder, etc.
That's all I plan to post for now. Watching the iTunes Tag should provide ample reading for the day.
Update: Dave Taylor has created a tutorial for subscribing to podcasts via iTunes
Buried within the 'What is Podcasting' link on the new iTunes 4.9 Music Store is this little item:
Enhanced Podcasts
Q: What's an enhanced podcast?
A. In addition to publishing a podcast, you may create an enhanced podcast, which contains chapters that reference pictures or web links that are displayed within the iTunes song artwork viewer.
Q. How do I create an enhanced podcast?
A. You can download and use "Chapter Tool" to create enhanced podcasts. The Chapter Tool allows you to create chapters within a MPEG4 AAC file created with iTunes 4.9 of better. Chapters, at a minimum, must include a Start Time and one other attribute.
Link to Chapter Tools install
It now looks like you can 'slice' up your podcast and add track references. This would be great for sound-seeing tours or other news-format shows. I would think that the Hobson & Holtz Report might use this feature. Neville Hobson and I talked about this during my recent interview.
I know that Dave Winer will not be a big fan of the slice-n-dice.
This morning via Software Update I was able to download iTunes 4.9 which supports podcasting. Once I have played with it some I will post some more thoughts.
The small paragraph at the bottom says: With iTunes 4.9, you can now browse and subscribe to podcasts from within the iTunes Music Store. Podcasts are frequently updated radio-style shows downloadable over the Internet. You can also transfer podcasts to iPod, for listening on the go.
Darren Barefoot was underwhelmed by the 'Tomorrow's PR' session at Gnomedex. The session featured Steve Rubel and WeatherBug CEO Chris Sloop.
It's 12 minutes into the presentation, and Chris Sloop is talking about weather data and new product features? This doesn't have anything to do with tomorrow's PR. What I see is Steve Rubel's client getting to talk to some influencers about his product. That's great, but so much for a session on tomorrow's PR, and it does nothing to improve the perception of PR professionals. I pointed this out, and got some applause and a guy shook my hand.
By using the 'New PR' methods (i.e. blogs) Steve was able to get his client on a panel at Gnomedex to do an 'Old PR' pitch.
The session was supposed to cover:
- How PR and marketing agencies are changing
- Where the new metrics for success are sitting
- The truth about working with non-technical clients
When I speak to a group and the discussion starts heading in one direction, I will usually stop and ask if this is OK with the group. Are they interested in exploring this topic more, or should we save it for the Q&A at the end?
There has been a great deal of talk about Steve Rubel's 'Blogs are the New Press Release' post. Check out the comments, quite a few well-known names chiming in, but no response from Steve yet. Tom Murphy, Trevor Cook and Shel Holtz all further the discussion on their respective blogs.
For the record I never make statements like "the press release is dead" or "this is the future of PR" when talking about blogs.
I am constantly interacting with PR and marketing folks via the seminars and presentations I provide and I always try to make sure I am informing/reporting (with a small dose of evangelizing) but not hyping blogs. As Trevor said:
I mean who can front up to a CEO or a corporate communications manager and say things like 'the press release is dead' or 'forget wire services and use RSS'. You would just be dismissed as a ranter.
Shel's closing line is:
But this has always been true: When you're selling hammers, every problem looks like a nail.
In that sense I sell hammers, but I am smart enough to know that every problem is not a nail. If you continue to operate that way you will quickly lose your credibility. The majority of times when a potential client calls me to talk about setting up a blog (they've heard the hype somewhere) I end up telling them it's not the right solution. Their perception and expectations are not in line with reality.
It's always an interesting situation when you tell a client, 'no I won't sell you this'. In some cases the client just finds a consultant that will say 'yes' and a poorly planned project is launched. You can usually see this coming when you review their current/past pr and marketing efforts and see many short-lived and ill-conceived attempts. (You've been through how many PR firms in the last year?)
Does Steve really believe his own hype? If so, Jeremy has an interesting idea:
...Steve Rubel saying the press release is dead. CooperKatz must love having clients read that, as now they can come back and say that they do not want to pay for press releases anymore, and if they can get refunds.
This is one of those things you read and say, "that's a great idea."
They've got these gift cards that hold money on 'em, but why not also include the person's favorite drink(s), too?
Read the whole post.
The first thing just about anybody does once they learn about Technorati is search for their company or clients. In most cases some results will come up. For the PR folks just learning about this new world, the next questions is, "what do we do now?"
In my presentations I discuss how one can attempt to estimate the influence a blog might have. Technorati provides the number of links it has tracked and other services like PubSub's LinkCounts will help, but this does not tell the whole picture.
Just because a blog has no inbound links or looks silly and personal does not mean it's not important. In some cases these 'non-influential' blog posts have legitimate customer service issues. Don't you want to know why a person had a bad experience with your company/client?
Also, just becuase nobody is reading Joe's blog doesn't mean that Joe isn't talking to anybody in the real world.
Yes, many might be rants, but in some cases the problems could have been avoided, often with better internal communications. Why did the cashier, waiter or junior account rep not know that you provided that service. Spend a monent and read the post to see your organization through another set of eyes.
Here is a quick example that I recently had.
Continue reading "Learning From a Blog With No Links or Influence" »
People are looking for a Publix blog. For those of you outside the Publix market, it's a supermarket in Florida, Georgia, South Carolina, Tennessee and Alabama. (wikipedia: Publix)
Not a day goes by that I don't get at least one or two inbound links from searches for: publix blog, publix corporate blog or publix pharmacy blog to name just a few of the variations.
My blog currently comes up high in the search results since I have posted items with 'Publix' in them. I think that many of the users are coming to my blog to see if I can point them in the direction of an 'official' Publix blog. As of now there is not one.
I imagine that this post will soon become the top result for a 'Publix Blog' search and a few more people will come this way. For those of you searching for a Publix blog, what type of content are you looking for? Who are you looking to hear from? Executives, cashiers, etc? Leave a comment.
Update: Making the case for a Publix blog.
Yesterday morning I got an e-mail from a high school friend I had not talked to in about six years. He said he came across my name on the Tampa Bay AdFed page. I am giving a talk on blogs there in July.
He is also the guy I sold my original PowerBook 145 to many years ago. (see my Mac History to read the full story)
I do still have the old PowerBook .... it hasn't been used in years, but I just can't seem to part with it ... it has a finicky little ribbon cable to the display (still?) ... but it served me well for quite some time.
I might ask to buy it back.
Travel and work will consume the day, blogging will return on Friday (unless something really inspires me).
Jeremy Pepper and I were having a chat yesterday regarding some comments we've been posting on a previous post I made about Ketchum's Personal Media practice. During the chat I told Jeremy my funny analogy. Here it is:
You are a huge fan of a band (insert name of your favorite band here). You've been a fan since the start, like 10-20 years ago.
You have all the albums, all the singles, you've seen them in concert a number of times. When they play all the new stuff in a concert you complain that they didn't play enough 'old stuff' You know the words to most of the songs.
Along comes your rich friend, let's call him Ketch. Ketch says, 'hey I heard this really cool band on the radio. They're coming in concert, you want to go?" You've had tickets since two weeks ago, of course you're going.
You and Ketch go to the concert. Ketch buys the t-shirt and is suddenly the 'biggest' fan of 'your' Band. He doesn't even know the name of the bass player let alone that it's the third bass player the band has had.
But Ketch is very wealthy so he's able to get backstage passes and meet the Band. He throws cash around and parties the night away with the Band. He's got the bass player's cell phone number on speed dial, but he still doesn't know his name.
Ketch and the Band plan to meet up in Ibiza later this summer. Ketch is now their biggest fan.
Where does this leave you? Of course you feel let down to some degree. Ketch, with his money and connections is able to run in the same cirlces as the Band, something that you never could do.
Does it mean that Ketch is 'less' of a fan as you? Perhaps, but perhaps not. Maybe Ketch shares the same passion and enthusiasm about the Band that you do, but since he hasn't been around from the start you feel he's not worthy in some selfish way.
Or maybe six months from now Ketch will find his next 'favorite' band.
Yes it is great the Ketchum has entered the space, in some ways legitimizing it to large corporations who still feel that blogs are the next PointCast. Reputation and experience do mean something but they'll be judged on what they do moving forward.
I would hate to be their first blog client, because that blog is going to be picked over with a fine-toothed comb.
Ketchum just went to the Blogosphere concert and they bought the t-shirt. We'll see what the future holds.
Other reading:
- Neville Hobson - Ketchum Dissected
- Shel Holtz - Ketchum's Iffy Ideas
- Constantin Basturea - Dear Ketchum, welcome to the blogosphere.
I made Kevin Howarth's list of Top 10 blogs. Reading something like that is always good for the blego. Thanx Kevin.
Who is Kevin Howarth? Kevin is managing editor for TechLINKS, an Atlanta area technology magazine. If you want to know about technology in any market segment in the Atlanta area, Kevin is your man. In his position he can serve as a great connector, perhaps an Atlanta version of Buzz Bruggeman.
I first met Kevin at a Blog Nashville dinner. Kevin did a great job of documenting Dave Winer's 'Respectful Disagreement' session. We recently met again for lunch when I was in Atlanta this past week. We had a great conversation about blogs and journalism in general.
Chris Gent of the Kissimmee Utility Authority let me know about a local blog dealing with the disputed Osceola County Convention Center. Unconventional! is a blog written by John Caparella, Senior Vice President & General Manager of the Gaylord Palms Resort and Convention Center.
Until recently, the Osceola County Commission was set to decide between two offers to expand the local convention center. John Caparella represents one of those options.
The Unconventioal! blog presents John's viewpoint on why Osceola county should only have one convention center, his. There is an obvious bias to most of what John writes but it is some interesting reading.
At first it was difficult to tell who was writing the blog since none of the posts are attributed to an author. In addition, the TypePad based blog does not provide comments and limited trackbacks so it is difficult to tell how much 'discussion' there is on this subject. Perhaps John doesn't want to hear any criticism. A Technorati search for the URL shows no links to the blog.
What is interesting is that John/Gaylord Palms felt strongly enough about the issue to buy some Google AdWords. A search for 'osceola county convention center' yielded a 'Sponsored Link' for the Gaylord Palms blog.
I am going to attempt to contact John to get his comments on how he decided to create a blog, what feedback he's getting and what impact he thinks it might have had so far.
A funny post about the 11 types of clients you should fire. What's funny about reading the list is the past clients you remember that fit one of the classifications.
Kaye Trammell has posted a podcast about her blog research. The podcast was done as a 'guest lecture' for a University of Toronto class.
I recently met Kaye at the Gainesville podcast meetup. I knew a little about the research she had done, but her podcast served as a great introduction/review to her research.
The Eleventh Annual Euro RSCG Magnet and Columbia University Survey of Media finds more than half of journalists use blogs. The study lists some interesting stats:
53% of journalist respondents reporting using blogs for such purposes. But respondents also turn to blogs for other uses, including researching and referencing facts (43%) and finding sources (36%). Most notable, fully 33% of journalists say they use blogs as a way of uncovering breaking news or scandals.
I say, "who are they talking to?" The overwhelming number of journalists I talk to don't use them. Kaye Trammell and I traded some e-mails over this study today. Her comment?
Do I believe it? Ehhhhh .... I need to look more in to who their sample was first. I can't tell you how many journalists still call me to say, "I've been assigned to write this story about blogs & I don't know what one is ... can you help."
All we have to go on now is the initial numbers that were released on Monday, June 20th. The full report will be available in July on http://www.eurorscg-magnet.com/. I'll post an update once the full report is out. (We'll see what Kaye has to say as well)
I first learned about the study from a MicroPersuasion link to a Clickz article. I did find it funny though that the Clickz article did give a plug for Cooper Katz's Micro Persuasion practice.
Details and online registration are up for my July 14th presentation to the Tampa Bay Advertising Federation. Current upcoming events:
- Tampa Advertising Federation - Tampa, FL - July 14, 2005
- PRSA Palm Beach - West Palm Beach, FL - July 20, 2005
- Pensacola Advertising Federation - Pensacola, FL - August 11, 2005
- Ft. Lauderdale Advertising Federation - Ft. Lauderdale, FL - August 17, 2005
- West Palm Beach Advertising Federation - West Palm Beach, FL - August 18, 2005
- IABC Atlanta - Atlanta, GA - September 27th, 2005
In just about every single case (except Tampa AdFed) we will schedule a dinner the night before the seminar. Interested in having me speak to your group? E-mail me.
Want to keep up with my travels? Look at my travel page.
I had the opportunity to be interviewed by Neville Hobson yesterday for the Hobson and Holtz Report. The MP3 of the podcast is now available. The interview went really well. We had some intial Skype issues but they were quickly resolved before we got started.
If you read my blog and wanted to know what I 'sound' like, here is your chance. :-)
Update:Neville commented that the sound quality was very good on our Skype Call/Interview and wanted to know what my setup was.
I was using a Jabra BT200 Bluetooth headset with my Apple 17" PowerBook. Some of that quality might have come from the level of bandwidth I have at my Atlanta location. I have a cable modem via Charter Communications and have been blessed with very fast connectivity.
Remember Curious George's owner/handler the 'Man with the Yellow Hat'? What ever happened to him?
I saw the following photo yesterday and the first thing I thought of was, "boy the Man with the Yellow Hat has let himself go." Then I imagined a VH1 Where Are They Now special...'Life After Curious George'
Continue reading "VH1: Where Are They Now? Curious George's Man with the Yellow Hat" »
The Lance Armstrong Foundation now has a LiveSTRONG ad banner campaign running on the New York Times. (click the image for a larger version)
The new campaign is probably tied to the Tour build-up and Lance Armstrong's SI cover & associated feature story. Frank Steel has more on Lance's pre-Tour media blitz.
The LAF site also recevied a face-lift in the past week.
During the 6 o'clock hour while waiting in Buckhead traffic on Peachtree I saw a total of six women jogging. Every single one of them had an iPod.
I visited GM.com yesterday and went to do a search...look what the number one search term is...Recall
For the most part automated content systems are great for web sites, they allow fresh content to be pushed without the webmaster having to do any work. But in some cases they can backfire. In GM's case I don't think the PR department would feel good about this.
InternetNews says that Flickr is set to launch a photo printing service. The article states that only photo books will be available for printing and not individual photos. I would hope that individual photo prints would soon be available but perhaps the economics of small print jobs like that aren't that great.
Interesting stat from the article:
According to Jupiter Research, 47 percent of consumers don't print their (digital) photos at all. Although printing is moving from the store to the home, Jupiter says that 10 percent of consumers with computers don't even have a printer. Sixteen percent of the consumers Jupiter surveyed prefer to share photos via e-mail or the Internet.
I rarely ever print digital photos anymore. I used Ofoto all the time a few years ago, but all the picture-receiving-relatives now have computers.
Jake Parrillo says the Associated Press quoted his blog.
This relates to a subject that comes up quite a bit, do reporters read blogs? My 'non-scientific'* research says that not many reporters in the local newsroom use RSS but those on the national scene are a bit ahead of the curve. Of course there is the trickle-down factor...AP or a NYT reporter writes a national story which eventually gets picked up by the local paper.
*My non-scientific research is: A. Asking every reporter I meet if they use/know-what RSS is B. Personal experience with a few large papers in Florida C. Conversations with reps from national 'BizNewsWire' type firms.
Driving from one meeting to another in Atlanta today I went right by the new IKEA. The Atlanta store is scheduled to open on June 29th.
I uploaded a photoset to Flickr with a few shots of the 'Big Blue Building'.
If you are a company in the United States looking for a good writer/blogger then hire Richard MacManus.
After all, he's the father of Web 2.0 :-)
Following up on blogs posts from Neville Hobson and Stowe Boyd about Ketchum's new 'Personalized Media', here is my vision of a Ketchum blog pitch.
Ketchum Account Rep (KAR): We think you need a blog.
Ketchum Client (KC): A blog, I've read about those.
KAR: Yes, they can generate a great deal of buzz.
KC: Do you guys do blogs?
KAR: Yep, we just launched a special division.
KC: We don't have to write it do we?
KAR: No we'll take care of all that.
KC: Great, let's get one of those blogs going.
And with that a lame corporate blog is launched and a client is charged tens of thousands of dollars.
I noticed something interesting in the past few days and had to mention it. Savvy Yahoo blogger Jeremy Zawodny quickly pointed out a lockin issue with My Yahoo before somebody else did.
The discussion started on Jason Calacanis' blog over problems he was having exporting his Gmail contacts. Soon Jason created a post detailing Lockin on various web sites.
Jeremy posted about Jason's problems and said:
You can't get an OPML export of your My Yahoo! subscriptions either. Someday it'll probably happen, but for now there's no easy way to get that data either.
There are countless examples of this on-line. GMail and My Yahoo! are hardly the worst out there. What's the worst you've seen?
Somebody else was bound to point out that My Yahoo lacked this feature, but it's much better for Yahoo to make the statement first and lead the discussion.
A few weeks ago I read on Neville's blog about Boeing's new 777 Flight Test Journal blog. Boeing gets this new blog right.
The 777 Flight Test Journal blog is written by the Boeing employees that actually helped build and test the plane. They are pilots and engineers, the human-side of Boeing. (Neville offers his thoughts on the new blog as well)
Continue reading "Boeing Gets This Blog Right" »
Re: this - I made the joke to a colleague that 'Paid Blogger' sounds strange, almost like 'Non-Profit Hitman'.
As part of this year's annual report IBM included another booklet: Understanding our Company - an IBM Prospectus. There is a photo inside the prospectus that shows a large group of IBM employees standing in front of their headquarters.
Looking at this photo, the first thing I thought about was IBM's internal and external bloggers. Click on the image to see the larger version. It's a great photo.
Chances are some of IBM's bloggers are in that picture. Talk about 'putting a human face' on a corporation.
This morning I listened to the first Gillmor Daily podcast with Steve Gillmor and Dave Winer. The one comment that stuck out in my mind was Dave's about ads in RSS.
Dave said something like, "I thought RSS was the ad?"
Dave's thinking is if I am a business or a topical expert, any blog post I make could be considered an ad. By giving out a little bit of intelectual property you are attempting to attract interest and business.
Much talk about UPS marketing exec Robert Manning's comments about the blog-hype. Or perhaps noise according to Ross. Steve Rubel felt FedEx could use this as an advantage.
From reviewing my blog stats I can draw two very un-scientific conclusions:
1. FedEx is listening to the blogosphere. On a few occasions where I have mentioned FedEx there is usually a visit from a FedEx.com user. Looking at the referral URL, the person is monitoring a watchlist for 'FedEx'. Somebody at FedEx is monitoring what's being said about them.
2. Visitors from UPS.com come to look at my posts about the Airbus A380. Specifically the pictures.
What does this mean to me? Nothing. Sure I could say I am pro-FedEx since they 'get blogging' or I could say I am pro-UPS since they are airplane geeks.
See also: Finding Hidden Gems in Your Blog/Web Stats
Over the weekend while discussing some household projects my wife said, "we need to set up a wiki for this." I wasn't totally shocked since we used a 'family' wiki for our holiday shopping lists, but it was not something that you hear everyday.
She likes a wiki becuase it is easy to edit...big surprise there huh. The wiki has been created and we're planning away.
Along those sames lines, why is it that every person I know that has a SharePoint install at their corporation hates it? Ross, that's your cue.
Chris Anderson explains what the 'Long Tail' isn't. He was tired of the term being misused.
It's a good refresher if it has been a while since you read the original article.
Last week Mike Manuel posted about how marketers are ignoring the little bloggers at the end of the long tail.
So, while Joe Blog on the C-list may lack the reach of his blogger brethren, he still has a degree of influence on those folks who read his stuff. Even if it's only 5 people, those 5 people follow Joe Blog because they either know him, like what he writes or they share a common interest. Regardless, there's a level of trust in Joe. And influence is a very powerful byproduct of trust.
So my advice to marketers? Get to know Joe. He represents the real opinion shifting power of the blogosphere...
Read the whole post.
The dead horse has risen from the grave. We're back to the full/partial feed meme. What's great about the blogosphere is that often you find somebody that says almost the exact same thing you were thinking (often times with a bit more depth). In my case it was three people.
All the posts are in response to B.L. Ochman's argument against full-text feeds.
First up is Shel Holtz - "I found it interesting when my friend BL Ochman posted five reasons for producing partial text feeds, I disagreed with every one of them."
Next round was Allan Jenkins - "If you're a reader, and you think B. L. is arguing your case when she prompts for truncated feeds... think again. She's thinking entirely after her own interests. Not your interests"
Finally Neville Hobson - "BL's argument for not publishing full content in the RSS feed is an open invitation for easy dismemberment."
Update: I have removed a stupid and mean comment that I ended this post with. It was uncalled for an inconsiderate. I apologize to B.L.
B.L. also noted that she has extended the amount of content she posts in her RSS feed.
When you have children, you raise them trying to shelter them from certain things. A few months ago at a playground my son encountered a young boy that was just mean. My son did not know how to respond, he had never encountered anybody like that before. You hope that people will be good and decent, but that is not always the case.
Why say this? I just read this post on Dave Winer's blog and it made me think about my son on the playground. I am not comparing Dave to my son, Dave can handle himself, but it was just one of those moments when you are reminded that not all people are nice.
Barry Friedman, Jamie McAtee and I ventured to Gainesville this afternoon for a podcast meetup. Dave Winer made the trip to Hogtown to talk podcasting with other Central Florida bloggers/podcasters. I met a few new folks including Kaye Trammell and her husband Mark. Mark is the webmaster for the University of Florida (great clean, user-centered design).
Of course we had some blog-saturation coverage...pictures of people taking pictures:
Here are Dave Winer's photos from the event. And of course Kaye's perspective. More thoughts in a bit.
Saab has recently been promoting their new SUV, the 97x. The tagline for the TV commericals and other ads has been, "Distinctively Designed". I have to laugh at that. What is so 'distinctive' about taking the standard GM mid-size SUV chasis and throwing a different grill on it?
Other 'distinctive' models include: Chevy Equinox, Buick Rainier, GMC Envoy, Pontiac Montana and the Oldsmobile Bravada.
I used to be a big Saab fan back in the late 80's and early 90's. One of the stupidest things I ever did was sell my 1986 Saab 900s. That thing was a workhorse. I sold it with 185,000 miles on it in 1996. I still see it driving around today.
Of course Saab was never the same once it became part of GM.
Chris DiBona gives his thoughts on Wifi at conferences.
speaking at conferences is really a huge waste of time in a way that it didn't use to be. I have no desire to compete with an 802.11b connection, that's it.
I have mixed feelings about it. As a presenter is does not bother me too much to see people surfing away. My only issue is with the folks that sit in the front row and do it.
Looks like the Gainesville Podcast Meetup is on. I am going to try to swing by. Why Josh, you don't podcast? Well I have been thinking and playing recently. A meetup like this is a great opportunity to learn from some podcast veterans.
Doreen attended a seminar I gave this morning, then went home and started her blog. Welcome Doreen.
