July 2008

Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.

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Clarity

+ Posted by Josh Hallett on 07.21.08 // 06:03 PM

Some have noticed that I upgraded to a Nikon D3 this past week. I'll write up a full review in a few weeks, but the quick view is the camera is amazing. Here's a quick shot of the Bay Bridge I took on Sunday. Zoom in to see the detail.

Bay Bridge - B&W

I have a number of shots from Sunday to process, as well as the night shots of the Golden Gate Bridge.

BlogHer 08 Photo Highlights

+ Posted by Josh Hallett on 07.20.08 // 03:00 PM

BlogHer 08 has come to a close. It was my third BlogHer and as always, I had a blast. Here are some photo highlights. The entire set is here.

BlogHer 08

BlogHer 08 - Badges!

BlogHer 08

Silicon Valley Mom's Group - Makeovers at Saks

BlogHer 08 - Exhibitor Area

BlogHer 08 - Heather Armstrong - Closing Keynote

Jory - BlogHer 08

Silicon Valley Mom's Group - BlogHer Pre-Party

Golden Gate Bridge at Night

+ Posted by Josh Hallett on 07.20.08 // 12:03 PM

During BlogHer I snuck down to the Golden Gate Bridge on Friday night to take a few shots. Here's the first of many more to come:

Golden Gate

Nikon Coolpix S600 Initial Review

+ Posted by Josh Hallett on 07.14.08 // 10:01 PM

Yes I will admit that carrying around a big DSLR camera is a bit of a drag sometimes, and there are other times I really don't want to take my camera to a certain environment, say the beach. For all the 'other' times I want a camera, which is almost all the time, I picked up a small Nikon Coolpix S600.

Why a Coolpix? Well I'm a Nikon fan, duh, but my interest in photography started with my original Coolpix 2100. I could take some pretty decent shots with that.

After using a DSLR for a while you do become a bit of a picture snob, that is you look at shots from a point & shoot and start to pick out the small little issues, i.e. quality, clarity, etc. But you soon get over that and realize that the smaller cameras can take some good shots. Scott Beale played around with the Fuji FinePix and discovered the same thing.

However I wanted to get as good a point and shoot as I could, while still keeping the form-factor small. The S600 has a glass Nikkor lens and uses the same VR technology that many of the high-end Nikon lenses use. The sensor is 10.0 MP and can shoot as high has 3200 ISO. Toting around the S600 for the past few weeks has shown me that the camera can take some great shots in the right situations.

Ultimately it's about knowing the camera's limitations. One of which is speed, as in a fast shutter. Using a DSLR like the D300 for too long you expect things to be fast, and there isn't really a fast point-and-shoot on the market. Trying to take 'action' shots of my son never quite works out. Shooting still-life, landscapes and a variety of other stable subjects works great. Here are a selection of shots from the S600 this past weekend.

Hilton Head, SC

Vacation on Hilton Head

Vacation on Hilton Head

Vacation on Hilton Head

If you look at the large version of this photo, the sharpness of the whiskers on my face is amazing, although somewhat disturbing on another level :-)

Shooting at night it's always good to have a stable platform. Yes a tripod can be overkill for a point-and-shoot, but what else can you prop the camera on? For this shot I just set the camera on a sign. Not bad.

Magic Kingdom - Walt Disney World

The Macro function is easy to use, but I haven't tested it too much, the same goes for the high ISO. I'll play a bit more and post a follow-up.

So far I've been very happy with the Coolpix S600. I planed to turn it over to my wife so she could always have a camera, but I don't want to give it up. I might need to buy another.

Off to California and BlogHer Next Week

+ Posted by Josh Hallett on 07.11.08 // 08:01 AM

Fenced In

Heading out in a little bit for a beach weekend in Hilton Head, but next week I'm off to California, specifically Palo Alto and San Francisco. Next weekend brings BlogHer and my third visit to this great event. Looking forward to catching up with plenty of friends.

BlogOrlando 2008 Registration

+ Posted by Josh Hallett on 07.10.08 // 10:48 AM

Registration is now open for the 2008 edition of BlogOrlando. So go do your thing:

http://blogorlando.com/register/

Stepping it Up: Nikon D300

+ Posted by Josh Hallett on 07.09.08 // 12:09 PM

My first 'big boy' camera was the Nikon D80. I purchased it in September of 2006 and never looked back. While the D80 has been a great camera I was putting some serious miles on it. In August of last year Nikon announced the D3 and the D300. The D300 seemed to be the next logical step. It was a notch-up in just about every aspect and was a bit more rugged than the D80. In March of this year I upgraded :-)

Nikon D300

Upon first impression you see that the D300 is a bit bigger and heavier than the D80 (Paul Stamatiou also noted this). The difference is more in the width of the camera than the height. I always mount the external battery grip so a big and heavy camera is nothing new to me. Below are some comparison shots of my D80 and D300 rigs.

Nikon: D80, D300

Nikon: D300, D80

I was able to take the D300 with me to London and was amazed at some of the shots I got, some of which are highlighted below.

Big Ben's Birthday

The things that drew me to the D300 were:

More Rugged: Have I mentioned this before? The D300 is a descendant of the D200 and the D100, so it's sometimes referred to as a pro photographer's second camera. The thought is most serious pros own a D2x/D2h (or the D3 now) and the DXXX serves as a backup. Often the DXXX has the same internal workings as the pricier sibling, just a smaller body. While the D80 is great, all the trips and conditions were starting to show on the camera body.

On the D300 the subframe is magnesium and you can feel it. The entire camera is almost a grip and feels great. The strap hinges are also more robust than the D300. Back when I was deciding between the D80 and the Canon Rebels one of the issues I noted was that the lower-end Canons felt too-plasticy while the D80 felt sturdier. The D300 is a step above this, you 'feel' that value/quality. Yes it's a minor point compared to other aspects of the camera's performance, but it is an issue.

D3 in a Small Body: Not entirely true, but much of the D3 lineage is in the D300. Yes it's still a DX sensor rather than the new full-frame FX, but did I really need that? There are an increased number of focus points as well as a nice 12.3 MP sensor (not going into the megapixel myth here though). On the back-side there is the nice 3" LCD. It's one of those small things, you think well that's slightly larger than the D80, but once you use it, you look at the D80 and say, boy that looks small. Combined with decent glass I am amazed at the clarity and color I can get (see below)

Big Ben - London, UK

Higher ISO: Both the D3 and D300 have stepped things up in the sensitivity range allowing you to shoot at even lower light conditions. You can max things out at 6400 ISO, but I mostly shoot at 1600 in low light. Many times I'm shooting at conferences with low-light and the D300 has been great for this.

BlogPotomac - Geoff Livingston

The photos below are a great example of the all-around package of increased sensitivity and speed of the camera. These were taken with the D300 and the 70-200mm lens at night in a hand-held position (as in no tripod). Could they be a bit sharper? Perhaps, but without a tripod I don't think so.

Big Ben - London, UK

Parliament - London, UK

Speed: This thing shoots fast which is great for action photography or as parents call it, every day :-) Setting the camera to Continuous-High and pressing the shutter button is a good parlor trick, people are amazed at the speed. The photo below would be good if it wasn't for the poor framing on my part, i.e. the guy standing in the background with the point and shoot, but it shows the action you can grab. The cyclist was taking part in a local criterium, i.e. riding rather fast :-)

Florida State Criterium Championships - Lakeland, FL

Liveview: Honestly I rarely use this feature. Liveview mimics the standard LCD as viewfinder format that most point and shoot cameras have. I know some people have raved about it for setting up shots on a tripod, but I rarely use one. Perhaps one day I'll start doing more landscape with a tripod.

What are the drawbacks?

Weight: Yes it is heavier and bigger, but I think that just comes with the territory. However it is interesting to compare the D300 to the D40 or even the Nikon Coolpix S600.

Nikon: Coolpix S600, D300

Controls/Settings: Yes I am that guy that picks something up and tries to use it without using the manual. I did the same thing with the D300 and noticed quickly there was no green 'Auto' setting. At first I thought, wow this thing doesn't have an auto setting. Actually it's there. It's P for 'Programmed Automatic' :-)

What took me a week or two to adjust to was the minor tweaks. What I mean by this is rarely now do I just point and shoot. I think about what I'm shooting then dial-in the settings I want, take a few test shots then adjust. Yes it's a few more steps in the routine, but doesn't really slow me down.

Cost: This is a variable depending on your budget. The D300 retails for around $1800 so it is an investment, however it is a natural upgrade path for enthusiasts that have been using the D80 for a while and want to take the next step. With the more rugged build I would also assume the D300 would hold up better over time than the D80.

Of course the camera is only one part of the equation, I am fortunate to have some good lenses. With the D300 I carry around: 17-55mm f/2.8, 70-200mm f/2.8, 10.5mm f/2.8 and a 50mm f/1.4. Those lenses will always stay with me even if I upgrade cameras again. I also use the MB-D10 battery pack/grip. With the battery pack I rarely (as in never) run out of juice. I can shoot for a few weeks at a time without worrying about chargine. As of yet, I still have no external flash.

Going back to my post: Which Camera? D80, D40, D40x or D60? There is now a new model in the mix, the D300.

Nikon: D40, D80, D300

How does the D300 weave in? Well if you're serious about the hobby then it's a tough call between the D80 and the D300. If you're lucky, you have a friend that's looking to upgrade from a point and shoot...sell them your D40/D60/D80 and go for the D300 :-)

What's next? Well the D700 was just announced and there is always the big-daddy D3. The D700 brings the full-frame FX sensor to the D300 body for a cool $3000.00.

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BlogOrlando 2008 - September 25-27, 2008

+ Posted by Josh Hallett on 07.07.08 // 08:27 AM

Cross posted to BlogOrlando.com

The dates for the 2008 edition of BlogOrlando have been set, Sept 25-27th. Of course the big change is the main event is moving to a Saturday.

In the past I always debated about the Friday/Saturday thing, but this year we have some external forces....mainly the venue....we're just too big :-) In order to accommodate close to 300 people (like we had last year) we need to hold the event on Saturday.

Registration will be open shortly and we'll start to fill in the session leaders and schedule as well.

As I referenced in my previous post there will an invite only event on Thursday the 25th. The main event will kick-off Friday night with a reception and the full un-con and happy hour on Saturday.

If you're traveling in, then you can look to arrive on Friday and head back out on Sunday.

Of course we're always looking for sponsors to keep the event FREE. If you're interested let me know.

More to come....

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Recent Blog Posts
Where it All Started
posted on: Aug 26, 2008 at 02:46 PM

Missing WordCamp
posted on: Aug 14, 2008 at 10:30 AM

PRWeek Cover Story
posted on: Aug 12, 2008 at 08:28 AM

More Golden Gate at Night
posted on: Aug 4, 2008 at 04:37 PM

Vote for Voce
posted on: Aug 4, 2008 at 04:31 PM

Clarity
posted on: Jul 21, 2008 at 06:03 PM

BlogHer 08 Photo Highlights
posted on: Jul 20, 2008 at 03:00 PM

Golden Gate Bridge at Night
posted on: Jul 20, 2008 at 12:03 PM

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