Podcast Archive

Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.

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Syndicate 2006 - Structured Blogging

+ Posted by Josh Hallett on 05.17.06 // 12:23 PM

Here is the audio from the breakout session on Structured Blogging.

Syndicate-Structure.mp3

On the panel were:

Jen Consalvo - AOL
Eli Chapman - Mediatronica
Constantine Gus Spathis - PubSub
Chad Dickerson - Yahoo
Scott Abel - The Content Wrangler

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Syndicate 2006 - Syndicating the Publishing World

+ Posted by Josh Hallett on 05.17.06 // 11:44 AM

Here's the audio from the morning keynote by Steven Schwartz of Reuters.

Syndicate-Reuters.mp3


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Syndicate 2006 - Syndication and Community Development

+ Posted by Josh Hallett on 05.16.06 // 05:23 PM

Here is the audio from the Syndication and Community Development session.

Syndicate-Community.mp3


Syndication and Community Development

On the panel were:

Pete Blackshaw - Nielsen BuzzMetrics
Bill Schreiner - AOL - AIM
Jason Levitt -Yahoo

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Syndicate 2006 - Social Media Syndication: Publishers and Participatory Content

+ Posted by Josh Hallett on 05.16.06 // 02:32 PM

Update: Turns out I do have the audio, here it is.

Syndicate-SMS.mp3


Social Media Syndication

I jacked into the audio panel to record this session, but the line level was nill so I have no audio from this session. I didn't take any notes since I was intent on listening/participating.

On the panel were:

Dave Panos - Pluck
Peter Negulescu - San Francisco Chronicle
Peter Horam - AllBusiness.com

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Syndicate 2006 - Grokking the Big Picture

+ Posted by Josh Hallett on 05.16.06 // 12:35 PM

Here is the audio from the final morning keynote from Syndicate. It was a spirited discussion about the future of RSS.

Syndicate-Grokking.mp3


On the panel were:

David Geller - WhatCounts
Mike Davidson - NewsVine
David Sifry - Technorati
Eric Ella - Brightcove


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Syndicate 2006 - Build Brands Through Compelling Podcast Content

+ Posted by Josh Hallett on 05.16.06 // 11:40 AM

Here is the audio from the keynote session on Building Brands Through Compelling Podcast Content:

Syndicate-Brands.mp3

I know quite a few of the people around me didn't agree with many of Scott Sigler's views, so let the discussion begin.


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Syndicate 2006 - Audio from Morning Sessions with Jeff Jarvis and Richard Edelman

+ Posted by Josh Hallett on 05.16.06 // 10:27 AM

I have uploaded two MP3 files from this morning's Syndicate keynotes. Both of them were simple recordings with my iRiver. Luckily I was right next to the speak the the sound quality is pretty good. There are some jumps as the microphones turned on and off. I think the most interesting one is the conversation with Richard Edelman:

Syndicate-Edelman.mp3
Syndicate-Jarvis.mp3


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A Pair of Podcasts

+ Posted by Josh Hallett on 05.03.06 // 03:00 PM

Brian Oberkirch uploaded a pair of podcasts that I participated in over the past few days over at Weblogswork.

First up is a design discussion that Jeremy Harrington and I had with Brian: Weblogs Worknotes: Blog Design.

The next podcast is a continuation of the PR-Gang we assembled at New Communications Forum in March of this year: Weblogs Worknotes: PR 2.0 Group on the Social Media Services Gap

Blogging or Podcasting ROI? How About the ROI of Going to Church?

+ Posted by Josh Hallett on 03.22.06 // 08:02 PM

Yesterday I did a quick interview for a magazine. One of the major themes of article will be the ROI of podcasts, with an emphasis on business podcasting. The overwhelming majority of podcasts I listen to are not done by businesses. They're done by individuals that are very passionate about their topic.

But once again the question is what's the ROI? I understand that there has to be some benefit to spending your time and perhaps money doing something but it isn't always measured in dollars. Shel Holtz talked about blogging ROI earlier this month:

As cheap as they are to set up and maintain, there’s really no need to measure the ROI of blogs. After all, is it necessary to measure the ROI of your pants?....It’s even easy to extend the “pants” argument to higher costs, as Toby Ward does when discussing intranet ROI. Intranets, obviously, cost more than blogs, but Toby has asked if companies demand ROI justification for their telephone networks? Not even the bean counters insist on a tally of the ROI for phones because everyone knows the consequences of removing them.
I usually ask somebody if they go to church, if they do what's the ROI? As Shel goes on to point out, too often ROI is thought of in terms of dollars and not opportunity/risk:
But I would make the argument that the kind of ROI assurance executives want is not the kind of ROI accountants measure; we’re getting too hung up on definitions. The ROI in question here is more commonly referred to as a cost (or risk) benefit analysis. While ROI generally refers to the amount of money earned after all expenses are tallied, the risk-benefit analysis weighs the consequences of an action or expense against the benefits it will achieve. Because so many executives fear the consequences and don’t understand or recognize the benefits, I still think this kind of measurement is important.

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Christopher Fennell - Architectural Skeletons from Discarded Objects

+ Posted by Josh Hallett on 03.17.06 // 04:43 PM

Over the past few days there have been a number of sculptures appearing in the central park of my hometown. They're part of the Sixth Annual Florida Outdoor Sculpture Competition. Most of the sculptures mysteriously appear, but one is being built right before our eyes.

Christopher Fennell is building a large wave from discarded wood. Chris has been hard at work the past few days and I've been checking in every so often. Using a chainsaw in a downtown area usually draws a crowd.

Chainsaw Action

Checking out his web site you'll see some cool structures that he's created with a variety of objects from wood to bicycles. In a quick audio-capture I asked Chris what he was doing and where the material came from. You can listen to the MP3 here.


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PTE: Audio from My Public Transportation Experiment

+ Posted by Josh Hallett on 11.17.05 // 11:18 AM

In advance of my comprehensive write-up I have posted an MP3 from my public transportation experiment. I carried my MP3 recorder with me and saved a number of thoughts/comments during the day. The file is all of those snippets compiled in chronological order. The file is 9.3 MB as runs around 10 minutes. You can click on the link below to listen.

PTE.mp3

Live From the Enzian Theater

+ Posted by Josh Hallett on 10.25.05 // 11:24 AM

Today's presentation for the Orlando Advertising Federation comes to you from the Enzian Theater.

Enzian Theater - Orlando, FL

It's a shorter presentation than I normally do, but I'll be hitting all the major points. My plan is to record the session and post a MP3 later 2nite.

Update: I have uploaded the MP3: OAF-Presentation.mp3 (Although I didn't start the recorder until a few minutes after I had begun.)

Jury Duty: Defendant Fails to Appear, We're Dismissed (Podcast)

+ Posted by Josh Hallett on 10.20.05 // 09:22 AM

The defendant in our case failed to appear this morning so we were dismissed for good. Was the defendant guilty/not-guilty? We'll never know, but not showing up for your trial is usually not a good thing.

I recorded some thoughts about the jury selection process and other related items. You can listen to the nine-minute commentary by clicking the link below.

JuryDutyO2.mp3 (8.7MB)

Jury Duty: Lame Audio

+ Posted by Josh Hallett on 10.17.05 // 11:19 AM

Self-serving and self-interested? Perhaps, but I'll post the few short audio bits I was able to record this morning. We'll see what else I can 'legally' record. Warning, it's nothing exciting :-)

JuryDuty-01.mp3

Funny Retail/Selling Story

+ Posted by Josh Hallett on 08.01.05 // 04:02 PM

Last week I posted an item about the economics of movie popcorn. In that post I referenced a retail/sales story that I had. The story, or I should say, the telling of that story is better heard than read. Click the icon below to hear it:

Podcast

Tax Free Shopping at the Apple Store

+ Posted by Josh Hallett on 07.28.05 // 03:11 PM

Tax Free holiday started today in Georgia. Not being a Georgia native I was unaware of this, until I visited the Apple Store at Lenox Square. The place was crazy. Long lines, people buying machines left and right.

One guy bought three iBooks for his kids while I was waiting to checkout. I bought a new Shure microphone and recorded a quick podcast.

Podcast

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