Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.
One of the things I'll be doing at the PRSA International Conference is looking at the various conversational monitoring services in the exhibit hall. There are a number of firms that all 'say' they can automate the monitoring of blogs (social media) and provide metrics, tonality, sentiment analysis, etc. It should be noted that a number of these services cost a pretty good amount of $$$.
What's interesting about the search is the I have long said (as have many of the colleagues in this industry that I know/trust/respect) that the free tools and a trained staffer can do the same thing. Plus there is that community context thing :-)
From the South to the North. I'm now in Philadelphia for the PRSA International Conference till Tuesday. I'll be helping Kami and a few others with some conference blogging, but I'm mostly handling some photos (big surprise). I arrived late in the day, so I was able to catch the end of K.D. Paine's session and the Social Media panel with Rob, Peter, Lee and Nicco (below). My photoset will be here, the PRSA photo group is here.
Tonight is the blogger dinner. More to come. I plan to post a wrap-up from the UGA Connect conference soon.
October is shaping up to be another busy travel/conference month. Three key events to highlight that I'll be speaking at:
MarketingProfs Business-to-Business Forum: I'll be leading a panel on the second day of the conference.
University of Georgia's Connect Conference: A few days of fun in beautiful Athens, GA.
PRSA International Conference: I'll be part of a panel on Monday and then presenting on Tuesday. In addition I'll be joining Kami and a few others in blogging the conference for PRSA. As with recent conferences, I'll be mostly focussing on photography. We're trying to organize a blogger dinner for Sunday during the conference.
I'll be one of the presenters at the upcoming PRSA International Conference in Philadelphia. I'll also be one of the conference bloggers along with Kami Huyse and some other good friends.
The Sunday before the conference kicks-off we're planning a blogger dinner. I've asked Annie Heckenberger with the Greater Philadelphia Tourism Marketing Co. to suggest a locale.
As soon as we have the final details we'll post them, but go ahead and mark your calendar for dinner on Sunday, October 21st.
