Super Bowl Commercials Archive
Commentary by blog and social media consultant Josh Hallett on the use of blogs for public relations, media, marketing, communication & branding and from time-to-time the unsolicited opinion.
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Ed Keller, Keller Fay Group and David Shiffman, MediaVest looked at how you can integrate WOM into your traditional advertising mix.
First to speak was David Shiffman. WOM has gone beyond the discussion of how we can define it, to measurement and strategy. Research estimates that there are 3.5 billion word of mouth conversations each day in America. That's a big number. How do you get a handle on/measure/engage with a number that big. Obviously firms want to know what people are saying about them.
The current trends indicate a decreasing amount of trust in brands among customers. In 1999 it was 71%, in 2006 it's at 63%.
Overall though, WOM Is gaining in advertising. Word or mouth is essential to rebuilding trust.
The new landscape, specifically with blogs, social networks, etc is now powered by conversation. In some ways this echoes the social marketplace that existing in the 1800's. Looking at today's marketplace, the successful brands: Google, Starbucks, Red Bull, etc are built upon word of mouth.
Its important to remember that WOM is not replacing or beating advertising, it's a partnership. It has to be considered in a larger context within the advertising/marketing campaign.
Real customers are you best evangelists. People find WOM coming from real customers to be more credible, are more likely to be passed along and be acted upon.
The role of advertising has changed. In basic terms it used to be delivering a message to a consumer. Today, it's about reaching influencers, building awareness, sharing, conversation and consumer advocacy.
There are three rules: Identify & Engage Influencers (think NetFlix), Inspire & Reward Advocacy (Swiffer), Measure & Learn (Measure)
The last item is increasingly important. What are the business outcomes and how do you measure your success? WOM is measurable, both offline and online.
Next up was Ed Keller. Ed spoke about the 2007 Super Bowl ads. What does a large advertising event like the Super Bowl do for WOM? The Kelly Fay group conducted research prior-to and after the Super Bowl to measure the impact. They conducted 3,500 interviews before the game and 2,700 after the game.
During the month prior to the Super Bowl, brands involved in advertising during the game had 5.4% of all brand conversations, after they game they were part of 6.4%. That's a 15%increase. From a raw number standpoint that's 148.4 million conversations before and 170.4 million conversations after the game.
WOM about Super Bowl advertisers was much more positive (61%) than negative (10%) before the game and this ratio improved after the game (63% to 8%).
People talking about the Super Bowl advertisers' brands were 55% more likely after the game to refer to the advertisers' TV commercial. Although many of the advertisers included an internet component. However, there was no significant increase in WOM online, in fact it decreased.
As the WOM grows, post Super Bowl, the chance of conversations leading to purchasing decisions increases as well.
Obviously the Monday after the game shows the biggest increase in WOM related to the brands, but that steadily returns to normal levels after the game. Coca-Cola, Bud Light, Taco Bell and Honda enjoyed the highest increase in WOM after the game.
Lessons learned: WOM and advertising can work together. Advertising is frequently referenced in WOM. Advertising works best for WOM when it targets influencers, uses consumer-speak (not market-speak) and is portable.
Advertisers should rethink their objectives - aim for current customers. Give them the language and motivation to recommend.
USAToday has published their annual Ad Meter for the Super Bowl commercials. The winner is the Budweiser ad featuring the crabs. You can view the entire results chart here.
What was interesting about this year's Ad Meter was that USAToday broke out ads in the sub-category of 'Consumer Generated Ads'. The winner in that category, Doritos, with their guy/girl in car ad.
Often bloggers will think of themselves as an independent voice, and alternative to traditional media. Sometimes they'll make bold claims such as, 'TV is dead' or 'there is no more mass media.....we're all media', etc. Yet here we all are blogging and twittering away about the most mass media of media events, the Super Bowl.
Like the tragedies that all-to-often hit us, the Super Bowl unites many of us for a short period of time. We gather online to talk about the game and ponder whether Peyton will win the big one. Mostly though we talk about the commercials.
Wait, I'm a blogger, I'm supposed to be anti-commercial. After all, TV's dead :-)
Michael Eisenberg wonders if/why the AP would edit a quote by Tony Dungy? If you remember Tony mentioned the Lord quite a few times during his trophy presentation speech. In an AP recap of the Super Bowl, this is the quote attributed to Tony.
"I'm so proud of our guys," Dungy said. "We took the hit early with Devin Hester. We talked about it; it's going to be a storm. Sometimes you have to work for it. Our guys played so hard and I can't tell you how proud I am of our group, our organization and our city."
Michael is asking that if you have a copy of the interview/quote on Tivo or another DVR that you check it out. However, to give AP some benefit of the doubt, perhaps Tony talked again about the Hester run-back in a later interview and used the quote listed above. Reading the AP article it's not clear when Tony gave that quote.
Tom Biro is back from the dead and blogging the commercials over at The Media Drop.
Just like last year I will not be doing a live-blog of the Super Bowl commercials, it's just too much work to be able to enjoy the game. I do hope to post a short wrap-up on my thoughts though. I know there will be a few other blogs providing coverage, however AdJab won't be one of them :-(
If you want to remember last year's commercials you can always check out Google's video page (which should update at some point today).
Where have we heard this story before.....run 'hip' new ad during the Super Bowl then let people 'discover' (then call-out) your fake blog that goes along with it. Remember the Lincoln Fry blog from McDonalds?
In this case the commercial hasn't even run yet, but AdPulp's David Burn has discovered a possible fake blog from GM for their Robot 2407. Below is the GOTO ROBOT blog written by ROBOT 2407. (Susan's comment below is correct....it was very late last night when I wrote this...so perhaps character blog would be a better description)
Comments are not enabled on the blog, and it seems funny that the 'ROBOT' posts at exactly 6:00 PM each day.
ROBOT 2407 even has a YouTube account. Looking at his profile you see he likes Kraftwerk.
The Pittsburgh Post-Gazette at 10:22 PM:
I wish I still had my 'One For The Thumb' t-shirt from 80's.
Did you like the 'Hyku Pre-Game Show'? Oh wait I guess my sponsorship check didn't get there in time so they used Full Throttle instead.
Here are my thoughts on the commercials from Super Bowl XL (that's 40 for the non-Roman readers). This is not a complete list of all the spots, but it is in chronological order. For more in-depth coverage you can check out AdJab's SBXL coverage. RexBlog is also live-blogging. Like AdJab, AdRants is doing a bit more in-depth analysis. I'm sure there will be plenty of post-game discussion about the clips. Overall the bar is set very high for Super Bowl commercials. You've got to make them memorable while trying not to over do the shock factor.
Update: Google Video has all most of the commercials online
Bud Light - Hidden Bud Light (6/10): VIEW ONLINE - ho-hum, there were some funny moments, but in hindsight I would have led with the 'Magic Fridge' spot.
Burger King Whopperettes (4/10): VIEW ONLINE - Didn't really impress me, but my 4-year-old said it was "Yummy!" BK should have had a Birkenstock wearing 'veggie burger' girl in the background.
Sierra Mist (6/10): Anything with Jim Gaffigan is funny in my book, but unfortunately anything with Kathy Griffin is not funny.
Bud Light -Magic Fridge (9/10): VIEW ONLINE - Good stuff, I especially liked the quick shot of the guys praying to the table at the end.
Toyota Camry Hybrid (2/10): VIEW ONLINE - Didn't really leave a lasting impression on me, it makes me say, 'why spend $2.5 million on that?'
FedEx Caveman (9/10): VIEW ONLINE - Funny spot that keeps with FedEx's humorous tradition during the Super Bowl. I especially liked the 'FedEx doesn't exist' - 'Not my problem' exchange.
Bud Light - Bear Chase (5/10): VIEW ONLINE - Interesting premise, but I was expecting to see the bear drink some Rainier Beer!
Diet Pepsi - Diddy (4/10): VIEW ONLINE - What a waste of Jay Mohr, and oh year Puff/P Diddy/Diddy was in it.
Alleve - Leonard Nemoy (5/10): Cute, but not memorable. At first I thought it was going to be a Priceline commercial with Shatner popping out somewhere.
Ameriquest - That Killed Him (6/10): This is the same as last year, funny commercial but how does it relate to mortgage services?
Bud Light - Fixing the Roof (7/10): VIEW ONLINE - Another cute spot, but not drop-dead funny.
Diet Pepsi - Jackie Chan (5/10): Man I'm tough to impress, another waste of Jay Mohr's time.
Cadillac CTS (5/10): It's tough to get excited about a car that's a few years old. Granted they are advertising a new high-performance model, but at least they didn't use an Led Zeppelin music.
Budweiser - Goat Streaker (9/10): VIEW ONLINE - At first I thought, 'this commercial is a few years old' but nope....there's a goat streaker! Goatse? 'I didn't need to see that!'
ESPN Mobile (7/10): Interesting from a technical standpoint, i.e. getting all that action on the screen, but of course the big question is how will all that action translate on to the tiny screen of a mobile phone?
CareerBuilder.com - Monkey Celebration (6/10): I guess that actor has a solid gig year after year to appear in CareerBuilder's spots.
Cadillac Escalade Fashion Show (6/10): VIEW ONLINE - Creative in the sense that it kept you wondering what it was going to be a commercial for.
Dove Self Esteem Fund (5/10): VIEW ONLINE - Once again I thought of another commercial first....was it a new Monster ad? Nope Dove.
Ford Escape Hybrid (8/10): VIEW ONLINE - I guess when you grow watching the Muppets anything with Kermit is good :-)
GoDaddy.com (5/10): VIEW ONLINE - Channeling the characters that Tom Hanks and Jon Lovitz did on SNL...."Wasn't classy last year, isn't classy this year"
Gillette Fusion (7/10): VIEW ONLINE - Hey look a particle accelerator! No wait a five-blade razor, the Fusion! Too bad for Gillette I just released my 6-blade razor. It comes packaged with my 7 Minute Abs video.
Halftime, maybe Ben will update his blog during the Stones show.
Ameriquest Airline Fun (7/10): Once again funny but off-topic. Does sex sell mortgages?
Motorola Pebl (6/10): A cellphone....evolution or intelligent design? If you follow the gadget sites you've seen this phone for quite a while.
Sharpie Retractible (6/10): Can they use the Captain Hook character without Disney's consent?
Bud Clydesdale (10/10): VIEW ONLINE - From an emotional hook standpoint this is the best commercial so far. Reminds me of the Bud Troops ad from last year.
Nationwide (3/10): VIEW ONLINE - Is SNL doing their spots?
Hummer - Little Monster (1/10): VIEW ONLINE - Nothing worse than using your air time to show a commercial that is what 6 months old?
Practical Solutions Cleaner (7/10): VIEW ONLINE - Creative and the creativity actually relates to the product.
CareerBuilder.com Monkey Work (7/10): Like the Hummer spot above I thought, why repeat an old commercial, but wait there are donkeys!
Taco Bell (4/10): Where is the dog? Doesn't Taco Bell still use the dog?
SlimFast (3/10): Waste of air time.
Gillette Fusion (1/10): ho-hum, who wants 5 blades when you can have 6?
Toyota Tacoma (2/10): Did anybody else think of last year's tsunami when they saw this ad? Gave me the creeps.
Sprint Wireless (6/10): They almost lost me till the Benny Hill reference came in. I wonder if anybody under 30 knew that was from Benny Hill?
These next few are local ad inserts
Dodge Trucks (1/10): Why!!!!!! This commercial is so old!
Publix Supermarkets (3/10): Publix usually has great commercials (think Holidays and salt/pepper shakers) but this one looked like a rush production job.
Back to national spots....
Emerald Nuts (6/10): VIEW ONLINE - One of the fun things about the EN ads is trying to figure out what the acronym will be. This one was a bit more difficult because it wasn't EN, it was EMERALD NUTS.
Budweiser Stadium (8/10): VIEW ONLINE - Creative ad, I had thoughts of Yale's Harvard Sucks bit.
MasterCard (9/10): Ah Richard Dean Anderson back in the MacGyver role. They even worked in the paper clip reference as well!
ESPN Mobile 2 (5/10): Nothing new, saw it in the first half
Honda Ridgeline (7/10): VIEW ONLINE - Creative metaphor, but will it sell the hardcore trucker crowd?
Beer Institute (5/10): Not really sure what they're advertising, but did you catch the Guinness clover at the very end?
World Baseball Classic (2/10): VIEW ONLINE - I think no matter how hard they try to sell the WBC it won't fly, players are dropping out left and right and it's only February.
GoDaddy Replay (1/10): VIEW ONLINE - I guess when you sell cheap domains you get cheap commercials.
Outback Steakhouse (2/10): Another local brand trying things out, but not a very impressive showing.
Way to go Steelers!!!!
Once again Gillette is late to the party. They just spent $2.5 million on a Super Bowl ad to launch the Fusion 5-Blade razor. Too bad I released my new 6-blade Hyku Sextet razor today. As you can see below it features a total of six blades set on two independent pivoting three-blade heads.
Each head also features a lubri-strip and beard-stimulating system. Like the Fusion it comes in two models: Battery and Manual. Of course with the Manual you need to shake your hand back and forth about 1000 times per minute. Gillette will be hearing from my lawyers.
I've already sent a test unit to TAD for testing.
What's that smell? It's the smoking servers at Technorati's data farm. I assume it's related to the Super Bowl today. The overall performance of their site has been very slow today, and we still have over three hours till kickoff. It will be interesting to read David Sifry's next state of the blogosphere report to see if there is a usage spike on Feb 5, 2006.
I won't be live-blogging the Super Bowl commercials this year. I live-blogged the commercials last year (you can review the archive here). Blogging the commercials makes it very difficult to watch the game. Since I am a Steelers fan (born in Mt. Lebanon, PA and lived there till 1986) I'd rather watch the game than blog it.
There should be no shortage of others blogs providing on-going commentary of the commercials though. As I discover them, I'll link them here.
- John Moore has posted an audioblog with his thoughts on Super Bowl ads
- AdJab has some great coverage
- Google Video has all most of the commercials online
- USAToday has their Ad Meter results up for Super Bowl XL
Update 2: Here are the results for Super Bowl XLI (2007)
Update: Here are the results for Super Bowl XL (2006)
USAToday's annual Ad Meter scoring has been posted. They have declared the Bud Light Pilot Jump the best of the 2005 ads. AmeriQuest scored second with their cellphone-robber commercial.
The worst? Napster and Ciba Vision (contacts).
Check out the complete standings.
All the ads are online at iFilm.com. GoDaddy.com had a second ad that was to run but was pulled by the NFL. GoDaddy CEO, Bob Parsons tells why.
Stephen O'Grady over at Redmonk says his firm's ad was pulled as well.
Scoble has a great post about Verizon's Vcast service. Verizon runs an ad that costs millions (all those celebrities, plus the airtime) to launch this new product...
Verizon just spent $2 million for an ad for "Vcast" but when I go to "Verizon.com" there's nothing there about it. Stoooooooppppppiiiiiiiddddddd.
So do you think the marketing department sent a memo to the web team about this 'big launch' of Vcast?
Overall this year's commercials were OK, with not one single awe inspiring ad. You can evaluate the commercials in a number of ways. I think for most people the just look for entertainment value and don't think about the branding implications. (You can read the archive of my live-blogging here)
Continue reading "Super Bowl Ads: Best and Worst" »
My primary purpose in attempting to live-blog the Super Bowl commercials was an experiment. Would I do it again? Probably not. A Tivo would have made things much easier.
I didn't get a chance to really watch the game, but I am a Steelers fan, so I did not need to give the game my full attention. I had one quick run to the kitchen, where I guess I missed the Brad Pitt Heineken ad.
At times is was difficult to come up with commentary on the fly, or in some cases breaks would come so quickly that I was thinking about overlapping sets of commercials.
I kept a close eye on my blog stats during the process and noted some interesting trends. I estimate I had around 20 visitors constantly watching my blog, with hundreds of others stopping by for a quick look.
What was interesting was to see the incoming referral logs. Technorati showed their power to search "What's happening on the Web right now." Shortly after a series of commercials I would see inbound links coming from Technorati searches for items such as: Pepsi, P. Diddy, Puff Daddy, iTunes, Emerald Nuts, etc. My assumption is that people were hitting Technorati to see if anybody was talking about the commercials. For a conversation evolving in real-time Technorati is the place to start.
The traditional search engines such as Google, Yahoo and MSN were sending traffic from searches of: Super Bowl Commercials, Live Blogging and similar queries.
I will keep an eye on the incoming traffic for the next day or two and post an update.
So the experiment is over from a technical standpoint. So what were the best commercials? That's the next post.
To save space on the main page I have moved my live-blogging comments to the Super Bowl category page.
I will post some final thoughts shortly.
Bud Select: Why ask why, try Bud Dry. Another premium beer from the Bud boys. Will this one stick? How about a Bud Ice?
MasterCard: When you can't come up with one standout celebrity use a large group of cartoon characters (remember the Visa check card ad?). The ad is interactive in many ways...you spend much of the time watching it trying to figure out what brands are represented.
Emerald Nuts: Emerald Nuts has been coming on strong this past year. I know with their E.N. series of ads I would always try to guess the abbreviation before they would reveal it. This new ad was creative, but what do you tell your small child about the Easter Bunny getting whacked?
Bud Light - Designated Driver: Who is a bigger trend setter, Cedric or P. Diddy? Of course this ad works, it's based upon the dance scene in Airplane. Remember the man with the knife in his back?
Diet Pepsi -P. Diddy - Again: People thought it was so nice they showed it twice!
Starting the the fourth quarter I may switch to a single post for the quarter.
Toyota Prius: Spinners! No wait, those cars aren't moving. Let's see Japanese automakers 3, US automakers 0. Interesting perspective, let's him them high (Honda taking on the US truck makers) and let's him them low (Toyota talking hybrid, US automaker, "fuel efficiency, what's that?").
You know when they say 'A word from your local stations' you are going to get some 'quality' local ads. Time to go to the bathroom.
Will I ever do this again? No.
Honda Ridgeline: Second Honda truck ad. Cute belt buckles.
Verizon: Strong on the celebrities. Video to my cell phone, wow sounds like a hot product, just like that N-Gage I bought last year (quick note, that was a joke, I never bought an N-Gage). Speaking of hot cell-phone products from Super Bowls past...remember AT&T's mLife disaster.
Cialis: 4 hour erection! That's the line I've been waiting the whole game to hear. Seeing the really old couple in this ad was somewhat upsetting.
Staples: Been there done that.
AmeriQuest: Another clever ad, of course the sight of a man holding a cat with a knife is a bit more disturbing than the first AmeriQuest ad.
CareerBuilder.com: Follow-up from their first-half ad. More monkey fun!
AdJab has some insider information. They posted this item about the Heineken spot before it aired??
Or did I miss this ad? I can't see how I missed it.
Bud - Troop Thank You: An emotionally compelling ad from Budweiser. This might be my new favorite.
Napster: Napster, what is this 2000? I was told there would be no math.
I know they have a different revenue model, but I'll stick with iTunes.
Even though it really is not the fourteenth commercial break if you factor in the breaks during half-time, I am going to stick with this naming scheme.
Olympus Rerun: Hey didn't I see this one before?
Tabasco: Good hook.
The folks over at AdJab are also blogging the commercials. They even have screen shots.
They must be AdCritic members. The majority of the commercials have been available at AdCritic. The folks at AdJab must have pre scrubbed some shots.
So far the highlights are: AmeriQuest, Budweiser - Zoo, Bud Light - Cameraphone, Diet Pepsi - P. Diddy, and perhaps the CareerBuilder.com ad.
Perhaps had we not been given so much hype about the GoDaddy.com ad it would have been more impressive.
Who else is live-blogging the show? My View of the World, The Question Fairy, and The MUSC Tiger.
NFL Network: NFL Network snuck this one right before Sir Paul goes on stage. They have done a similar commercial in previous years. Highlights were Big Ben from the Steelers and Gruden singing.
Did you see the live shot of Jeff Gordon? Perhaps that was another subtle Pepsi ad.
Nascar: Speaking of Jeff Gordon. I remember this ad from a few weeks ago. Do you think they intentionally selected Jeff when thinking, 1 v 42?
Now for some lame local commercials.
Batman: I'll make an exception for Batman. Looks cool, plus more footage than has previously been released.
Silestone: Da Bears! Or at least Ditka, McMahon and the Fridge. At first I thought it was another identity theft ad since they all said they were Diana Pearle. Remember, 'I am Emmitt Smith'? Of course the ending would have been a surprise had I not seen it on, let's see... CNN, USAToday, etc.
Michelob: Creative ad. I found myself wondering, what will this guy do that won't be 'Strong.'
United Way: Standard PSA-type ad the the United Way and the NFL have been running.
Quick look at the stats shows I have about 15 steady readers, including quite a few from the Pacbell network.
CareerBuilder.com: When in doubt, go with the a monkey, or a bunch of monkeys. Not as much of an impact as Monster.com original "I want" ad, but funny.
TacoBell: Waste of air time. Nothing different than what I usually see from Taco Bell ads. Of course I think it was a stealth ad for Pepsi. Did you see the big Pepsi logo cups?
Bud Light: Did they get Al Pacino? Or perhaps just a sound-a-like. I guess Bud Light is just going for a series of mediocre commercials.
As of now, what are the best spots? I think people will be talking about (in no particular order): AmeriQuest, Diet Pepsi - P-Diddy, Budweiser - Zoo.
Pepsi/iTunes: Great reinforcement from Pepsi/iTunes. Similar theme, same actors but different situations. It even had Gwen in it!
Cadillac: The Cadillac brand has been slowly rebuilding other the years. While the ad is not outstanding, it does showcase the products in a creative way.
This break came fast!
Pepsi/iTunes: Boy I bet Steve Jobs loves when somebody else has a hand in marketing his products. It was creative how some of the songs went with the scenes. Especially the punk "I love your Mom". U2's Vertigo was in there..perhaps part of U2's original deal with iTunes?
Degree: Funny ad, but once again will we remember it as a commercial for Degree? or just a Ken doll riff?
Budweiser: Second best so far. Bud builds on one of their more popular ads from the previous Super Bowls. I was typing so I missed the final shot with the other animals coming late..what were they?
Lays: Creative, but not super creative. It did feature MC Hammer.
Subway: The opening hooks you. Cute punchline. Wait toasted subs? Where did Subway ever get that idea?
MBNA: Waste of air time. Nothing appeals to the US sports fan more than rugby. or perhaps soccer. Also I don't remember who the star was? Also why is MBNA advertising? How often do you consider which marquee bank issues your credit card? Let's see is it going to be MBNA or Citi? Which is more hip?
Honda Ridgeline: So how many of you thought this was going to be a Ford or Chevy truck ad? I think that's what Honda wanted you to think. Many auto critics are slowly being won over by the styling of the Ridgeline. It is a bit different looking. Of course if it has the standard Honda quality, the US automakers should be scared.
Visa: Trying to impress with the comic book heroes. The only saving grace was Underdog at the end.
AmeriQuest: Best ad so far! Why does it work? Because we have all seen that guy. The one walking around the airport talking into space, annoying everybody else with their conversation. You've always wanted to exact some revenge. How about spraying him with pepper spray, hitting him with a bat, then shocking him with a cattle prod.
The only problem which is common to many Super Bowl ads...will I associate the ad with AmeriQuest? Does it really make me say, "wow I gotta refinance."
Quiznos: Lame, this commercial has been running for a few weeks now. What's the matter Quizno's couldn't come up with anything original? Plus they recycled the baby from another company (can't remember who right now)
Bud Light: First good ad from Bud Light. The ad probably would not have worked one year ago, before camera phones were so common. Key line, 'Yep she's Sharon.'
MdDonalds: Continuing on the LincolnFry.com theme. At first I though, oh no, McDonalds is running the same ad again. But it expanded on the previous theme. The risk you run with any themed series of ads is that if you miss the intro you might be lost later in the program.
Volvo: Cross promotion between Volvo and Virgin Galactic. Too bad the rocket was a Saturn V and not one of Virgin's new SpaceShipOne's. So does Sir Richard have to pay Volvo to be in their ad?
Diet Pepsi: Saturday Night Fever music, guy walking along the streets...women checking him out. Must be that Diet Pepsi right? Then there is Carson from Queer Eye. Did you pick up that subtle hint? Pepsi puts hot guys in their commercials to appeal to women and gay men. So how many macho guys in sports bars across America just ordered a Coke? Mark my words, somebody with some conservative group will point to this ad as 'popularizing' a gay agenda. Did I see SpongeBob?
GoDaddy.com: One of the more hyped commercials. Yawn.
FedEx: Attempting to make fun of the whole 'Super Bowl Ad' theme. Somewhat creative, but lacks the pure balls of the E-Trade dancing monkey for wasting air time. All the kids who just loved Puff, looked at Burt and said, 'Mom, who is that?'
One problem though, I think the ad was supposed to be for FedEx Kinko's, but I just think of FedEx.
Bud Light: Cedric the Entertainer back again. Needs to work on his fantasies. Once again not a strong showing from Bud Light.
Diet Pepsi : Hey was that Puff Daddy and Carson Daly? Cute ad, obviously appealing to Pepsi's target market, youth. I imagine there were a number of older folks saying, 'who was that?' Some pundits have argued that Puff does not carry the weight he thinks he does when it comes to setting trends for the youth. Remember his big 'Get out the Vote' campaign for John Kerry?
Bubblicious: At first you think it might be a Nike commercial. The cinematography was similar to some of the early Jordan commercials.
Olympus: What another iPod killer? Dancing guy with earphone cable swinging around? The elderly couple dancing was cute. I'll stick with my iPod though.
Bud Light: Started off slow, but did have somewhat of a cute punchline. Not Bud Light's best work.
Optix: OK, nothing great there. I think when I find myself wondering 'who is this for' during the spot it's not going well. Also with Lasik how many contact lens wearers are left out there?
I am not going to be writing anything about movie previews.
So three quick spots and nothing memorable. Where is Apple when you need them?
