Everybody Loves, Everybody Hates
No, I’m not referring to an REM song. I’m talking about how for every brand detractor, there is usually an advocate, but the detractor is usually a bit louder.
Last week during his general session at FPRA’s Annual Conference, Peter Shankman made a quick comment about his dislike for Delta. You know one of the standard, “I hate” rants. Sitting in the back of the room I yelled, “I love Delta.” I don’t think he heard me though.
Yep, I love Delta. I’ve flown them for years and never had a major issue. I always get great service. So remember that next time somebody complains about Delta, or any brand.
Welcome

Hello, I'm Josh Hallett. Currently I am Director of Client Services at Voce Connect the social media marketing division of Voce Communications, a Porter Novelli company
I counsel brands such as Disney, PlayStation, NetApp, eBay to name just a few.
I'm a do-er, not a talker.












One Response to Everybody Loves, Everybody Hates
Nobody’s interested in your “common sense” or “reasonable tone” or general lack of overt histrionics, Josh. The only people using social media are those with problems, at least that what this shiny pamphlet from a monitoring company is telling me.